Japan's NetVillage and KAZeNet have forged an alliance in the mobile game business in China.

Under the partnership, KAZeNet licenses NetVillage, which distributes Java-enabled game services for cellphones in China, to distribute its pinball game to Java-enabled China Mobile handsets.

With its 35 Chinese partners and 100 Japanese partners, NetVillage aims to develop a variety of business models in the expanding Chinese cellphone market.