Telecom Communications announced its subsidiary, 3G Dynasty, will provide China Netcom customers with exclusive, entertainment programming, created and distributed by Live Online.
As part of the partnership, Live Online will become the music and live entertainment programming partner of 3G, and 3G will serve as Live Online's exclusive first-window television channel partner.
The entertainment channel will become an integral part of TCOM's IPTV China strategy as 3G's internet content provides businesses, including movie productions and formats by combining users of the internet, mobile phones and TVs with theaters through Pay-per-view, Video-on-demand, and Subscription Network Service packages in China.
Tim Chen, CEO of Telecom Communications, stated, "The entertainment channel on China Netcom's portal is an excellent way in which to achieve our goal of Internet Content Service and IPTV strategy. This partnership expands our subscriber base and creates cross-selling opportunities in related markets. As we identify these opportunities we anticipate increased forecasts for TCOM."