(SOHU) has officially entered into an agreement with, a subsidiary of Shanghai Media Group, to form a strategic partnership to provide FIFA World Cup 2006 online video content in China. has been granted first ever exclusive authorization from FIFA to provide broadband Internet video content of the World Cup 2006 event in mainland China and has selected as its exclusive portal partner. will work closely with to deliver World Cup broadband Internet video and photos to Chinese Internet users and football fans.

During the World Cup, and will jointly establish a World Cup channel,, delivering real-time video highlights and tournament photos directly to football fans in China. The channel will feature exclusive World Cup 2006 content including event highlights, select clips, behind the scene footage in all the 64 tournaments and comprehensive reports — all readily available online through rich media formats.


Please enter your comment!
Please enter your name here