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The9 Goes To Hellgate For New Online Game In China

May 29, 2006
Software

The9 (NCTY) has entered into an agreement with HanbitSoft for an exclusive license to operate the "Hellgate: London" game.

Hellgate: London is an action role-playing game, and the term of the license is three years from the date of commercial launch in mainland China.

Alex Kim, Chairman and Chief Executive Officer of HanbitSoft, Inc., said: "It is very exciting to join hands with China's leading game operator The9 to bring Hellgate: London to the mainland China online game market. I truly believe that Hellgate: London's great content and quality, together with The9's strong operating capabilities will eventually lead this game to a huge success in China. HanbitSoft, Inc., of course, will provide our full-scale support."

Under the agreement, The9 has agreed to pay US$5 million in license fees as well as guaranteed royalties equal to the greater of 21% of the retail value of the prepaid game cards produced for use or a total of US$30 million over the 3-year license period.

Tags: agreement | chairman | China | content | entertainment | executive | game | IT | license | London | NCTY | online | online game | operator | quality | retail | The9 | Three | Total | Truly

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