Chinese mobile value-added service company Linktone (LTON) says it signed an exclusive partnership with China Health Media for Linktone to be the exclusive operator of short-messaging-service and interactive voice response voting platforms for China Health Media's interactive trivia questions and games.
Zhao Song Qing, Chairman of China Health Media said, "We are committed to exploring new media initiatives, and we believe, that through our core competencies and synergies, Linktone is a perfect partner for us. We are more than pleased to work with such a strong brand name in China."
China Health Media exclusively operates a network of audiovisual television displays in to Chinese health care facilities, such as hospitals and medical clinics.
Chief Executive Officer Michael Li commented, "We are extremely pleased to partner with China Health Media, an advertising company in China with extensive reach and strong penetration in the health care industry. More than 1,000 hospitals in China use China Health Media's advertising network with total daily traffic surpassing 5 million viewers. As the exclusive provider of wireless value added services for China Health Media's interactive programming, Linktone hopes to identify more opportunities to work closely with companies like China Health Media in the future."