England's Chelsea Football Club has formally launched its Chinese official website in cooperation with web portal Sina.com (SINA).

According to their agreement, CFC and Sina.com will cooperate on the operation, marketing and business development of Chelsea's Chinese official website which will feature text, graphics and match details of Chelsea for Chinese football fans to get first-hand information about CFC and an online forum for football fans to communicate with each other.

Through this cooperation, Sina.com is also entitled to use the logo of CFC for various marketing activities.

Cao Guowei, president and CEO of Sina.com, believes that this strategic alliance between them and CFC will play a significant role for Chinese football fans, Chinese football clubs and Chinese football industry as a whole.