The Digital Source For China's Tech Innovation Since 2000

Search
Close this search box.

China Unicom Appoints Exclusive Mobile Advertising Partner

September 5, 2007
Telecom & Wireless

Jingwei International has announced a new deal to exclusively provide mobile advertising services to China Unicom (CHU).

"Today's announcement is a significant step in the development of Jingwei. We are bringing our fast growing data mining capabilities to one of our premier existing relationships, with China Unicom. This speaks directly to our compelling data mining platform and our established, long term relationships in the telecommunication sector," stated George Du, chairman of Jingwei International.

As the exclusive mobile advertising platform for China Unicom, Jingwei will help identify potential advertisers and the ideal target audience for the advertiser, drawing from the company's database of over 300 million Chinese consumers. Jingwei will then conduct the SMS or Push WAP campaign on behalf of the advertiser, recognizing revenue for each message sent or banner ad launched. Finally, Jingwei will analyze the response data and help the advertiser continually improve its media placement strategy.

The company expects to begin to recognize revenue related to campaigns targeting China Unicom subscribers in the fourth quarter of 2007. Jingwei expects to initially provide mobile advertising services to users in the city of Shenzhen, with a nationwide roll-out anticipated during 2008. The company plans to provide service focusing on Shanghai and Beijing early in 2008.

Tags: advertising | Beijing | chairman | China | China Unicom | Chinese | CHU | data | database | development | Guangdong | international | media | mobile | mobile advertising | platform | revenue | service | Shanghai | Shenzhen | SMS | strategy | WAP

Other Related News:

Global Internet Dating Market 2026: Americas, United States, Canada, Mexico, Brazil, APAC, China, Japan, Korea, Southeast Asia, India, Australia, Europe, Germany, France, UK, Italy, Russia, Middle East & Africa, Egypt, South Africa, Israel, Turkey, GCC Countries

July 31, 2021

China's CDC Software Stretches To The Outback

September 12, 2006

CNNIC Exposes Illegal Domain Name Registrars

August 7, 2007

(United States European Union and China) Microsurgery Robots Market : Information, Figures and Analytical Insights 2019-2025

October 10, 2021

China's Haier Acquires 20% Stake In Fisher & Paykel Appliances

June 2, 2009

Lichen China Ltd. (LICN) to Raise $25 Million in IPO

September 9, 2022

Taiwan Semiconductor Manufacturing Company Limited (NYSE:TSM) Holdings Reduced by Hosking Partners LLP

January 8, 2022

Fake Advertising: Shanghai Telecom Operators To Double Refund

July 3, 2006

Taobao.com Announces Open API Platform

September 9, 2008
  • Contact Us
  • About Us
  • Corrections and Disclosure
  • Privacy Policy
  • Terms & Conditions
  • Contact Us
  • About Us
  • Corrections and Disclosure
  • Privacy Policy
  • Terms & Conditions
© 2023 ChinaTechNews.com. A Service of Asia Media Network.
Twitter