Jingwei International has announced a new deal to exclusively provide mobile advertising services to China Unicom (CHU).
"Today's announcement is a significant step in the development of Jingwei. We are bringing our fast growing data mining capabilities to one of our premier existing relationships, with China Unicom. This speaks directly to our compelling data mining platform and our established, long term relationships in the telecommunication sector," stated George Du, chairman of Jingwei International.
As the exclusive mobile advertising platform for China Unicom, Jingwei will help identify potential advertisers and the ideal target audience for the advertiser, drawing from the company's database of over 300 million Chinese consumers. Jingwei will then conduct the SMS or Push WAP campaign on behalf of the advertiser, recognizing revenue for each message sent or banner ad launched. Finally, Jingwei will analyze the response data and help the advertiser continually improve its media placement strategy.
The company expects to begin to recognize revenue related to campaigns targeting China Unicom subscribers in the fourth quarter of 2007. Jingwei expects to initially provide mobile advertising services to users in the city of Shenzhen, with a nationwide roll-out anticipated during 2008. The company plans to provide service focusing on Shanghai and Beijing early in 2008.