Chinese online gaming firm Shanda (SNDA) says Donald Chan has joined the company as senior vice president and will oversee Shanda's new in-game advertising business.

Chan served most recently as the national managing director of China for Leo Burnett Shanghai Advertising Company.

"We are pleased to welcome Donald Chan as the newest Senior Vice President at Shanda," said Tianqiao Chen, Shanda's chairman and CEO. "Donald is one of the most influential persons in China's advertising industry. With his extensive experience in marketing, advertising and brand building in both traditional and digital media, we believe he is the ideal candidate to head our new IGA business and view him as a strategic addition to our management team."