Chinese wireless value-added services firm KongZhong (KONG) signed a strategic alliance agreement with China Sports Industry Group Company to put sports information on mobile devices.

Under the agreement, KongZhong and CSIG will become strategic partners and jointly explore business opportunities for developing sports-related content for mobile phones, including wireless value-added services and wireless Internet sites.

Nick Yang, president of KongZhong, said, "We are happy about the strategic alliance with CSIG. The year 2008 is China's Olympic year and sports year. As people increasingly use their cell phones to enjoy their favorite sports, cooperation between CSIG and KongZhong can provide China's over 500 million cell phone users with easier access to sports-related content through their cell phone screens. We expect this strategic alliance to generate fruitful results for both CSIG and KongZhong in 2008 and future years. We also expect to enter into additional cooperative relationships with other players in the sports industry to develop our wireless value-added services and wireless Internet business in the 2008 Olympic year."

Listed on Shanghai Stock Exchange of China, CSIG is China's largest public company in the sports industry and has the General Administration of Sports of China as its dominant shareholder. CSIG's business activities include organizing commercial sports tournaments, operating sports arenas and fitness centers, selling sports apparatus and goods, and more.


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