eBay Eachnet has announced immediate plans to exempt a series of important fees for users, a move that marks the beginning of the company's shift to a free service pattern.

eBay Eachnet's main Chinese competitor Taobao.com has maintained a leading market position since it was founded because of its menu of free goodies for users. Taobao is run by e-commerce powerhouse Alibaba.com.

Chang Lin, vice president of eBay Eachnet, says users will enjoy life-long free service when they open a new store on eBay Eachnet. Users who have already had a store on eBay Eachnet can enjoy a free upgrade of their stores, and users who purchased a high-end store or superior store with eBay Eachnet between January and April this year will be offered excellent classified resources before the end of June. In addition, users who bought a high-end or superior store from eBay Eachnet in May will gain a full refund.

Chang says China's online transactions are still in an infant stage, so the launch of the zero-cost platform will attract lots of new netizens to try the company's service.

As one of the earliest e-commerce companies in China, eBay Eachnet, a joint venture between eBay and Tom Online, has experienced a period of depression in the recent two years.