Chinese electronics retailers Dazhong and Gome have announced that they have launched mobile phone trade-in activities in Beijing, offering up to CNY200 subsidies for old phones.

With the approaching of the new year, mobile phone trade-ins has become a new battlefield for electronics retail channels. Following Gome Guangdong's launch of this new promotion offer, the Beijing branches of Dazhong and Gome also started their own mobile phone trade-in activities.

Starting from December 19, 2009, consumers who provide their identification cards and old mobile phone when buying new mobile phones in Dazhong and Gome's stores in Beijing can gain some depreciation fees of their old mobile phones and a subsidy of 10% of the price of the new mobile phones, with an upper limit of CNY200.

So far, major home appliances, including air-conditioners, color televisions, refrigerators, washing machines, and computers, have all been included in the national trade-in subsidy policies in China. However, mobile phones, with higher per-capita holdings, do not enjoy similar offers.


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