Chinese B2C e-commerce website Dangdang.com has announced that it will continue to follow a low-price strategy for its users and has invested CNY40 million to launch promotional activities, covering books, digital products, cosmetics, and maternal and baby products.
Dangdang.com, which recently became a publicly-listed company in the United States, said that over the past 11 years, the company has been sticking to the low-price strategy to ensure the prices of its products are the lowest among similar e-commerce websites with the help of its smart price comparison system. Dangdang.com aims to provide products at prices that are not only lower than physical stores, but also lower than other online retailers.
Dangdang.com also said that with its successful listing at the New York Stock Exchange on December 9, 2010, it will have more sufficient funds to implement its low-price strategy, and to expand market scale and create value for customers with its price advantages.
At present, Dangdang.com's core products include books, cosmetics, home supplies, and maternal and baby products.