Global retail media advertising revenue reached 184 billion dollars in 2025, establishing it as one of the fastest-growing segments in the worldwide advertising industry. Projections from leading research firms indicate this figure will climb to 312 billion dollars by 2030, representing a compound annual growth rate of approximately 11.2 percent over the five-year period. The expansion of retail media from a primarily US phenomenon into a global advertising category marks a significant shift in how consumer brands approach marketing worldwide. What began as sponsored product listings on Amazon has evolved into a sophisticated global advertising ecosystem spanning dozens of countries,...