Chinese third-party Internet payment company 99bill.com announced that it will launch a new brand image and its new brand core value will focus on providing professional and effective liquidity management solutions to enterprises.

Guan Guoguang, chief executive officer of 99bill.com, told local media that the company is actively developing the traditional businesses of e-commerce and the total capital amount it deals with is expected to maintain an over 100% annual growth. In 2011, the company reportedly handled total capital of CNY1.2 trillion, and the amount will reach CNY4 trillion in 2012.

Guan said the company's information payment and settlement platforms launched various products, including e-payment and accounts receivable and payable financing, forming liquidity management solutions to help enterprise users gain and optimize cash flow.

So far, 99bill.com's e-payment solutions have gained over 1.3 million business partners in nearly 20 industries. Headquartered in Shanghai, the company has launched branches in Nanjing, Beijing, Guangzhou, Shenzhen, and Tianjin; and it has more than 1,300 employees across China.