A new study purportedly shows media consumption is more impacted by smartphone ownership in China than in the United States.
The report jointly compiled by the U.S.-based Interactive Advertising Bureau and the Interactive Internet Advertising Committee of China shows that more than a quarter of Chinese smartphone owners report less TV watching and reduced print media consumption as a result of owning a mobile connected device. In comparison to their U.S. counterparts, Chinese smartphone owners are 86% more likely to report less TV usage and 42% more likely to report less print usage.
The study reportedly shows 69% of Americans say they would "never leave home without" their phone, versus only 6% in China.
Chinese are also more apt to use their smartphones for web browsing than Americans: 32% in China versus 21% in the U.S.