Chinese smartphone maker Xiaomi has reportedly entered the Indonesian market and will exclusively sell its products via the local e-commerce website Lazada.
The retail price of the Hongmi smartphone in Indonesia is IDR1.5 million, which is about CNY786, according to multiple media reports. To support the post-sales services of Hongmi, Xiaomi has launched 17 service centers in Indonesia. Over the next few months, Xiaomi will launch its flagship product in this country.
Lin Bin, co-founder and president of Xiaomi, said that Xiaomi targets the 73 million netizens in Indonesia. To support its sales, Xiaomi will implement promotional campaigns on social media sites. At present, the company already opened the sales booking channel for Hongmi and they started the sales of limited amount of products at on September 4, 2014.
Xiaomi has yet to publicly set a sales goal for the Indonesian market.