Dell's Alienware has opened its 100th Chinese specialty retail outlet in Ningbo, Zhejiang.

With a total area of 82 square meters, the new Alienware base will allow consumers to experience Alienware's hot products such as Area51, Alpha, and new products like Alienware 13/15/17. At the same time, the store designed several special zones, including a 5v5 gaming zone, triple-screen racing experience zone, 4K curved wide screen experience zone, and living room gaming solution experience zone. All those experience zones are based on Alienware products, which aim to create the highest quality gaming experience for users.

To establish a more relaxed environment, the new Alienware store also prepares drinks like coffee for consumers.

Wang Lijun, Dell's global vice president, told local media they are glad that Alienware now has 100 bases in China. Alienware is a product for gaming, and they hope to better support the development of an e-sports culture with powerful functions and make their users the best players.