Fintech companies hoping to capture share in China's booming mobile market still need to focus on traditional computing. About 80% of visits to online destinations in the Internet finance industry are still from PCs, rather than mobile devices, according to a new report.
Chinese enterprise software and solutions provider Gridsum published its latest report on China's Internet development in 2015, and the report lays out the high potential for mobile devices, but still the reliance on PCs for financial activities in China. This relates not only to stock tracking, but also ingestion of financial and business news from leading finance, business, and alternative asset media like Caixin.com, ChinaMoneyNetwork.com, and China Business Network.
Since 2013, Internet financial activities have gained more attention, and most of the users are from men between the ages of 30 and 40 who are mainly from regions like Guangdong, Zhejiang, Beijing, and Jiangsu. The report showed that 76.8% of people who paid attention to the Internet finance industry are men.
According to the report, major negative behaviors in the Internet finance sector that worry users included fraud, security, and information leakage; and users' major complaints focused on credit, capital, and information security. For users, other concerned factors included price, security and monetization of online services.
The report also showed that in the automotive manufacturing industry, people's focus was on minicars and new-energy cars; in the education industry, the major marketing method could not match demands of users and the number of high conversion rate of media was small; in the beauty and cosmetics industry, there was a large number of high-quality users on the mobile platforms.
In regards to the entire Internet environment, mobile devices have become an important force. Since 2013, visits from mobile phones have been increasing year by year; meanwhile, visits from PCs continued to decline, though they are still the prime method by which users access the information.
In addition, the report said that market share of Chrome and QQ browsers saw large increases and Apple's Safari maintained a steady level. For PCs, Internet Explorer was still the market leader, followed by Qihoo 360 and Chrome browsers.
