Chinese Internet tourism services provider Ctrip.com is further integrating Traveling Bestone and Qunar vacation businesses to implement its strategy in second-, third-, and fourth-tier cities across China.
So far, Ctrip has opened over 5,500 retail outlets in 22 provinces and cities across China and the company plans to increase the number to 6,500 by the end of 2017.
Ctrip claims 250 million registered members and an app with 2.3 billion accumulated downloads. The company ranked first in the Chinese online outbound travel and domestic travel markets by market share and it is reportedly the largest online tourism channel in China. With the 5,500 integrated stores, Ctrip is now also expected to become the largest offline tourism retailer and services provider in China.
Those 5,500 stores are mostly located in provincial capitals and economically developed second- and third-tier cities, where citizens can find a Ctrip or Traveling Bestone store. Consumers can enjoy the convenience of tourism consulting, travel booking, and foreign visa application in those stores.