Saudi Tourism Authority (STA) signed a memorandum of understanding (MoU) with Alibaba Cloud, the digital tech and intelligence arm of China-based Alibaba Group. The agreement aims to create a seamless visitor experience for Chinese tourists travelling to Saudi Arabia, state-run news agency SPA reported. Alibaba Cloud will provide technical support to STA and help the authority promote Saudi as a tourist destination to travellers in the Chinese market. CEO of STA, Fahd Hamidaddin, said: “By collaborating with Alibaba Cloud, we will break new ground in the regional tourism sector and position Saudi at the forefront of efforts to modernise the wider global tourism eco-system.” Alibaba Cloud will deploy advanced, secure, and reliable cloud services and technologies while allowing the automation of services in content delivery, as well as digital storage and processing.