Chinese e-commerce giant Alibaba Group Holding recently launched fast-fashion e-tailer allyLikes targeting the North American and European markets, in an attempt to rival Chinese shopping site Shein, which has taken the world by storm amid a cross-border e-commerce boom. A check on allyLikes’ website and app shows that the fashion site sells everything from dresses to earrings, with prices ranging from a few bucks for a T-shirt to over US$30 for a leather jacket. It currently ships to European countries including France and Italy, as well as Canada and the US, according to its website. Similar to other fast fashion…