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Tencent Shenzhen connects traditional fashion culture with the younger generation using AI

April 1, 2022
Source: campaignbriefasia.com campaignbriefasia.com
News Snapshot:
[Tencent Shenzhen connects traditional fashion culture with the younger generation using AI] [No Comments] Traditional culture is perceived as outdated by younger generations, let alone inherit it. Tencent Charity decided to turn charity into a fashion trend with ELLE, leveraging the power of designers, models, celebrities and Shanghai Fashion Week to rejuvenate the thousand-year-old ICH to a fashion IP. Tencent Shenzhen has created fashion outfits based on 6 ICH themes with designers and published it during Shanghai Fashion Week. A mobile website was built on WeChat, which has 1 billion users, to let users become ELLE cover star in these...
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Tags: 3D | AI | brand | CD | charity | corporate social responsibility | culture | digital | donation | e-commerce | fashion | Guangdong | IP | IT | mobile | Netherlands | power | Renminbi | Shanghai | Shenzhen | social media | technology | Tencent | website | WeChat

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