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Sony Music’s new Greater China business: streaming, NFTs, and the metaverse

News Snapshot:

For its American label RCA Records, Sony Music Entertainment has established a new Greater China business to explore prospects in streaming, non-fungible tokens (NFTs), and the metaverse. “RCA Records Greater China” According to the corporation, the new label, named “RCA Records Greater China,” would make important recruits in artist management and Web 3.0. Warner Music announced a music-themed digital realm in the Sandbox metaverse in January, and Sony Music is following suit. Jackson Wang, a Hong Kong rapper and member of the K-pop group GOT7, and A-Lin, a Taiwanese pop artist, have both signed with RCA Records. In the past…

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