Leaked internal documents show TikTok is actively instructing employees to “downplay the China association” to deflect growing media scrutiny over the video-sharing app’s Beijing-based owner. The documents, labeled “TikTok Master Messaging” and “TikTok Key Messages,” detail the social media giant’s public relations strategy during a period of mounting scrutiny from regulators and lawmakers over its parent company ByteDance and its ties to the Chinese Community Party. In bullet points near the top of the master messaging document, TikTok’s PR personal are instructed to “downplay the parent company ByteDance,” “downplay the China association” and “downplay AI.” Instead, the employees are told...