Rapid digitisation has created an opportunity for software-as-a-service (SaaS) companies to scale like never before. Business Insider India’s special web series SAAS Scions in partnership with AWS saw Beerud Sheth, co-founder and CEO of Gupshup, in conversation with Tim Barnes (GM, Advertising and Marketing Technology Vertical), Amazon Web Services, on the digitisation journey in emerging markets , protection of user privacy, and more. According to Sheth, for markets like India, the time is now. Advertisement Advertisement Advertisement The next two decades could see the greatest amount of digitisation and “maybe even wealth creation,” according to Beerud Sheth, co-founder and chief...