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ByteDance testing content paywall on short video service Douyin

News Snapshot:

ByteDance (BDNCE) is testing a paywall feature for content creators on its short video service Douyin in China, Reuters reported. The TikTok owner recently began to allow some content creators with over 100,000 followers to place part of their videos behind a paywall on Douyin in China, the report added. People would then have to pay to watch the full videos. The paywall is the latest feature ByteDance has brought in to monetize Douyin, which now has over 800 million users. Many new features on Douyin also land on TikTok later on. Chinese media first reported the new feature. Local…

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