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ASICS appoints new global brand communications director

News Snapshot:

Japanese footwear brand ASICS has appointed Caroline Fisher (pictured left) as its global brand communications director. In her role, Fisher will focus on putting ASICS' founding philosophy at the heart of the brand's communications. She will report to Gary Raucher (pictured right), global head of marketing and executive board member at ASICS, MARKETING-INTERACTIVE understands. Prior to this role, Fisher was a communications director leading communication for ASICS in the EMEA region. She was previously the founding partner at Big M Marketing, a strategic marketing consultancy based in Amsterdam, and the VP of communications at TomTom, a brand, corporate communications, PR,…

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