Liverpool Football Club (LFC) has begun rolling out a new look across its digital platforms, highlighting its iconic mascot, the Liver bird. The English club is further embracing the popular symbol as part of a new design look, which will be incorporated into all social channels, websites, apps, matchday programmes and digital marketing and communications by LFC and partners. In a statement, the club said the new typefaces, LFC Sans and LFC Serif, have been created exclusively for LFC and draw on the wings and talons of the Liver bird for inspiration to create consistency in how the club appears....