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The case of Manila's NAIA: How airport experience shapes a nation's brand

News Snapshot:

Airports are more than transit points; they serve as gateways that shape a traveller's perception of a nation. From design and efficiency to cultural representation, an airport can communicate a country's identity and aspirations. Manila's Ninoy Aquino International Airport (NAIA), often criticised as one of the world's worst airports, illustrates how these hubs influence national branding and global perception of countries such as the Philippines. Experts argue that its persistent issues – such as congestion and inefficiency – could not only frustrate passengers but also weaken the Philippines' global image. To explore this connection, we spoke with marketing and branding…

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