“It’s really hard when you’re one of few people who is actually trying their best to be honest,” says online content creator Bri Burke Carroll. “There are some people who I follow and everything they post is sponsored, every single thing, and a lot of the time, they’re not admitting to it or being honest about it.” The link between influencers and businesses in Ireland, particularly new or trending restaurants and cafes, can be mutually beneficial, according to several businesses that spoke to The Irish Times. However, the nature of this relationship has bred a system of gifts or free…