SINGAPORE: Amazon ended local fulfilment in Singapore because it could not leverage its strengths against rivals in Southeast Asia’s highly competitive e-commerce landscape, industry observers said."Amazon is known to be very rational in making its decisions – and likely Southeast Asia is not a market where it has a high chance of winning," said Mr Jianggan Li, CEO of venture outfit Momentum Works.Regional platforms compete on price and volume of unbranded sellers, "not a play that Amazon has traditionally been strong at", he added.The tech giant announced it will phase out local fulfilment, including Amazon Fresh grocery delivery, and stop...