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iPhone 17 Price Cuts In China Before “618” Sale Has Triggered Millions In Activations, Showing Consumers Care More About Value Than Local Brands

News Snapshot:

Apple has incessantly faced overwhelming odds against local brands like Huawei, Xiaomi, and others in China, and there’s an ongoing belief that customers would pick these Android devices over an overseas company to fuel the nationalist sentiment. However, slap on a discount on the latest iPhone 17 lineup and see how that exact sentiment changes. Leading up to China’s “618” shopping festival, which is the region’s second-largest e-commerce sales event, price cuts on various Apple handsets have resulted in millions of activations, according to one tipster. The data shows that consumers will pick value over everything else, especially when there’s…

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