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Lights, camera, luck? Inside China’s booming group livestreaming industry

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The 15,000 square metre office, the largest of the company’s three livestreaming bases across Shenzhen, houses multiple studios which operate around the clock.The company, which previously focused on traditional video production and product livestreaming during the pandemic, was among the first in China to break into group livestreaming, founder Hou Shuojun told CNA.“In the past, audiences only watched celebrities from afar. Now they want participation and interaction,” Hou said. CHINA’S NEW “TUANBO” WORKFORCE Though relatively new compared to other forms of livestreaming like gaming broadcasts and commercial shopping streams, tuanbo has rapidly grown into a massive industry in China.Last year, more than…

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