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"Vertical Is the Future of Outdoor Advertising, Says Sky Blue Group Chairman"

News Snapshot:

Our industry spent decades perfecting the horizontal canvas. The audience has moved on. It is time we do too. Dubai, UNITED ARAB EMIRATES, July 07, 2026 (GLOBE NEWSWIRE) — Dato' Manikandamurthy Velayoudam, Chairman of Sky Blue Group, is calling for greater adoption of vertical digital out-of-home advertising across SkyBlue Out-of-Home Media operations in UAE and the Malaysia.SkyBlue Media UAE, the advertising arm of SkyBlue Groupand exclusive OOH and transit advertising partner for Dubai's RTA, has positioned vertical formats as aligned with portrait-first mobile viewing behavior, with Dato' Manikandamurthy Velayoudam citing data showing that 81% of Gen Z video viewers watch vertical…

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