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From Gucci to good luck: How China's Gen Z spending habits are changing

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From astrology apps and healing crystals to temple visits and wellness retreats, a growing number of young Chinese consumers are spending money not just on products, but on peace of mind.The trend reflects a broader shift in spending habits among China's Gen Z and millennials, many of whom are navigating job uncertainty, economic pressures and concerns about the future. Instead of chasing luxury logos alone, they are increasingly buying items and experiences they believe offer emotional comfort, good fortune or a sense of control.Advertisement Zirui Yang, a 22-year-old student from Nanjing, said his shopping habits have changed significantly over the…

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