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Netflix Used AI on 300 Titles, but 'Human Touch Critical,' Exec Says

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Netflix has already used AI in various capacities on about 300 titles, one of its senior production executives said Saturday during an industry discussion at the Busan International Film Festival. Sung Q Lee, Netflix’s senior director of production for Asia-Pacific, said the technology was being deployed across the filmmaking process, but stressed the importance of preserving human creativity. “[AI] is being used in previsualization, production design, working out set-dressing concepts ahead of time, in editing and of course in VFX,” Lee said. “But the question that matters to me isn’t, ‘How much AI can we put into this title?’ but,…

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