The big picture: While Big Tech companies are investing billions of dollars in new servers to meet the increasing power and infrastructure demands of generative AI, the traditional PC market is facing challenges. However, AI could present a substantial growth opportunity for PC OEMs in the years ahead. The excitement surrounding generative AI might face a reality check in 2024, but analysts remain optimistic that the enthusiasm will ultimately translate into revenue and profits. AI is poised to offer the struggling PC market a much-needed opportunity for rejuvenation, as suggested by these analysts. However, it might require some more time…