Two, it has to understand and capitalize on its strengths. Its principal strengths are; UP is a very large market, it is a state endowed with numerous perennial rivers which can work as waterways, it is a state where the government itself is a super-large consumer of all sorts of high-tech products, it has a highly fertile landmass whose agricultural productivity has all but peaked, its proximity to the national capital, and it being Bharat’s civilisational cradle and center.