Online fast-fashion retailer Shein is planning to make its stock market debut in Hong Kong on August 28, marking the latest step in the Singapore-based company's long-running effort to go public, according to a person familiar with the matter, according to a report by Reuters.

The company, founded in China in 2012 and now headquartered in Singapore, had previously explored listings in New York and London before turning its focus to Hong Kong.

The planned IPO comes as investors assess Shein's expected valuation of around $30 billion to $40 billion, significantly below the nearly $100 billion valuation it commanded in 2022. The company has been facing slower growth, higher costs and changing conditions in its key markets.

The person familiar with the listing plans declined to be identified because they were not authorised to speak to the media. Bloomberg was the first to report the planned Hong Kong listing schedule.

Shein's financial performance has also come under pressure. The retailer swung to a quarterly loss of $99 million after the United States ended an import-duty exemption for small packages. The company also recorded a $328 million fair-value charge on convertible redeemable preferred shares following an accounting change.

Shein did not immediately respond to a Reuters request for comment on the planned listing schedule.
The Hong Kong IPO is expected to be closely watched as Shein seeks to navigate a more challenging operating environment while investors reassess the valuation of one of the world's biggest fast-fashion retailers.