New Delhi, Sep 28 Large language models (LLMs) search currently features in 22 per cent of purchase journeys in India and shapes final brand choice in 65 per cent of LLM?assisted journeys, a report said on Monday.The report from Boston Consulting Group (BCG) said India's 22 per cent use of LLMs of purchase journeys is the highest rate among the four Asian markets studied — India, China, Japan, and South Korea — and nearly four times Japan's 5 per cent.Further, it is also closing in on social media in India, which leads discovery at 29 per cent signalling its rapid…