Tom Online, (Nasdaq: TOMO), a mobile internet company in China, announced today it has secured the exclusive right for the third straight year as the internet partner to co-host the glitziest fashion event in China with fashion label Lycra.
Tom Online will also present China's first mobile music award, the Tom Cyber Tune Award, to the artist with the most downloaded tune at this year's Lycra Channel Young In-Style Fashion Award, an annual extravaganza showcasing some of the best in Asian fashion since 2001. Tom Online is currently the only mobile internet company that will make its portal and mobile interactive voice platforms available to fans who wish to elect their style gurus in the world of sports and entertainment in Greater China.
Under the partnership agreement, Tom Online will gain promotion opportunities as a total of more than 600,000 lucky draw cards, printed with Tom Online's logo, as well as online and mobile phone voting instructions, will be available at over 5,000 fashion retail outlets in more than 100 cities across China. On top of that, the company will gain brand exposure in magazine and TV commercials, plus the right to conduct exclusive online interviews with the stars on the award night.