Latest statistics from ACNielsen show that Chinese web portals earned more than CNY150 million from this year's World Cup, which is about six times greater than four years ago.

Sohu.com's data shows that it achieved as much as CNY50 million from network ads during the games, while Sina.com says that it earned about CNY70 million.

Though Tom Online did not release concrete figures, local media reports the company's proportion between its investment and revenue during the match was 1:4.

In addition, Shanghai Media Group (SMG)'s statistics show that it also achieved more than CNY100 million during the matches.