Hong Kong's SmarTone-Vodafone will be using Intervoice (INTV) Media Exchange to upgrade and expand the company's existing Interactive Voice Response (IVR) Portal.

SmarTone-Vodafone worked with Intervoice's regional partner IVRS (International) Limited, a provider of customer interaction management solutions, to deliver an integrated voice solution.

"In order to support the growing demand for mobile services and to meet the higher expectations of customers, SmarTone-Vodafone is constantly leveraging new technological advancements and looking for ways to invest in improving our infrastructure as well as to capitalize on existing investments," said Stephen Chau, chief technology officer of SmarTone-Vodafone.

According to analysts at the Yankee Group, the Asia-Pacific region has emerged as the largest cellular market in the world because of strong subscriber growth in greater China, Thailand, India and Indonesia. By leveraging Intervoice solutions, network carriers like SmarTone-Vodafone can better address its customers' needs, while reducing the cost of delivering service through efficient IVR options that offer better call control, intelligent routing and personalization.

"We have longstanding relationships with both Intervoice and IVRS (International) Limited, and we are very satisfied with the capacity of their solutions and their industry experience in meeting our demanding business requirements," Chau emphasized.