Property852.com, a new online entrant, is attempting to get a slice of Hong Kong’s highly competitive property brokerage industry by charging customers as little as HK$288 (US$36.8) per listing. The online platform offers a listing service to owners and buyers or renters looking to find properties without the help of agents, said Oliver Coquelin, property852.com’s founder and managing director. “We aim to overcome the misconception that [buying or renting real estate] is a challenging process, which requires specialist help,” Coquelin said. “We will do this by simplifying the process with step-by-step guides, as well as providing free resources such as…