Chinese online entertainment service provider Shanda (SNDA) is aiming to bring its interactive entertainment content to thousands of Chinese consumers by providing its games products to Changhong's ITV.

Shanda has reached an agreement with Changhong and Intel on jointly promoting a sports game called X-Ping-Pong which can not only run on computers, but also on Changhong's television sets equipped with Intel's chips. Zhu Gehui, a spokesperson from Shanda, disclosed that Shanda will consider adding more sports and leisure games to the cooperation scheme in the future.

During the strategic cooperation, the three parties will mainly focus on resource integration, a move which is believed to create a new industry chain for 3C amalgamation in China.