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Chinese ice cream brand faces heat from social media users after video shows it does not melt even when kept in hot temperature | Indiablooms – First Portal on Digital News Management – indiablooms

News Snapshot:

Beijing: A Chinese ice cream brand is facing the heat after consumers found that it does not melt even after it was kept in hot temperature, triggering doubt about the ingredients used in preparing it. Videos posted online show people using lighters and even a blow torch to try and break down Chicecream, reports Daily Star. None of the heat sources made any impression on the sweet treat which can withstand a naked flame or an hour in an 88F room. Dubbed the “Hermès of ice cream”, Shanghai-based Zhong Xue Gao has been popular in major cities across the mainland,…

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