This article is part of STYLE’s Inside Luxury column Practically from the moment Mark Zuckerberg’s Facebook decided to rebrand as Meta, its stock price plummeted. Some commentators were fast to blame the metaverse push for the loss of investor appetite. And, as The Financial Times reported, Meta just announced its first year-on-year quarterly revenue decline. In order to excite its audience, Meta will have to innovate instead of imitate, and differentiate instead of trying to be more TikTok than the original The company blamed the overall economic headwinds, including exchange rate losses, for its disappointing performance. However, looking for external…