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How are NFTs driving up prices for rare whiskies? Gordon & MacPhail, Glenfiddich and The Macallan are all experimenting with tokens and digital art to add value to their bottles and casks | South China Morning Post

September 11, 2022
Source: scmp.com scmp.com
News Snapshot:
Even those with no knowledge of blockchain technology and cryptocurrency have heard the news – NFTs are here to stay . The advent of fully traceable non-fungible tokens has fuelled a dramatic growth in digital art that has changed the creative landscape forevermore. We all heard how Beeple became a multimillionaire overnight, when his The First 5000 Days was sold by Christie’s in May 2021 for a staggering US$69 million, in the first purely digital NFT artwork offered by a major auction house. That unprecedented sale kick-started a revolution, with artists, houses and digital platforms racing each other for a...
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