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Australian brands woo shoppers at China’s Singles’ Day sales

Source: afr.com afr.com
News Snapshot:

Alibaba racked up gross merchandise volume (GMV) of 540.3 billion yuan ($114 billion) a year ago on its Singles’ Day event. This 8.5 per cent sales growth was its slowest ever, and well down on the strong double-digit growth seen in 2020, according to Reuters. Australian products have always been popular in China due to their clean and green image. Australia is regularly among the top 10 countries selling to China on the cross-border e-commerce platform Tmall Global. Brands such as Aesop, Bellamy’s, Devondale and Maxigenes goat milk powder were all top 10 selling Aussie brands at Singles’ Day last…

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