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Apple's TikTok Ad Spending Shows Faith in App's Future

News Snapshot:

Despite all of the controversy and investigations into TikTok, Apple remains one of the top ad spenders on the platform. According to the Financial Times, Apple is one of the top four companies spending the most for an ad on TikTok. They are right up there with Pepsi, DoorDash, and Amazon. Which, if you’ve spent any time on TikTok, you’ve likely seen all of them in your feed. Not it is likely that Apple already paid for these ads before Congress started investigating TikTok. As ad spending does typically get paid out months in advance. Analysts have stated that they…

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